Founded in 2015 in Totnes, Devon, The Clay Cure Co. is a British natural health and personal care company built around the intelligent use of natural ingredients.
At our core, we are clay specialists. For centuries, mineral clays have been used across cultures for cleansing, healing, and nourishment. Our work is rooted in preserving this traditional wisdom while refining it for modern, conscious living.
We source and supply high-grade, mineral-rich clays from pristine deposits around the world, carefully selected for their purity, safety, and therapeutic mineral composition. From raw materials to finished formulations, everything we do is guided by integrity, minimal processing, and an uncompromising approach to quality.
While our retail range, sold through health food stores, practitioners, and direct-to-consumer channels worldwide, remains at the heart of our business, we also formulate, manufacture, and white-label products for other brands, and supply clays and other natural raw ingredients wholesale to businesses.
Whether you are developing a new product, sourcing a specific raw material for a particular function, or building a complete range, we bring practical expertise and hands-on experience to the entire process, from concept through to finished product.
The Clay Cure is owned and led by Edward, a formulation specialist with a strong commitment to supporting small businesses and start-ups. Our formulation and manufacturing requirements, conditions, and costs are designed to be accessible and realistic for brands of all sizes. Every product at The Clay Cure reflects the belief that clay is not a trend or a gimmick, but a foundational natural material; versatile, effective, and profoundly relevant to modern wellbeing.
Our mission is simple: to elevate clay from a forgotten ingredient to a trusted cornerstone of natural health and personal care, supporting individuals and brands alike with knowledge, quality, and respect for the earth’s most elemental resources.