Founded in 2015 in Totnes, Devon, The Clay Cure is a natural health and personal care brand specialising in mineral-rich clays, natural wellness products, and earth-derived ingredients. What began as a passion for traditional clay-based wellness has grown into a trusted supplier of natural health, skincare, personal care, and raw material products for customers across the UK and around the world.
At our core, we are clay specialists. We believe that some of nature's most effective wellness solutions come from the earth itself. Through careful sourcing, minimal processing, and a commitment to quality, we aim to reconnect people with simple, natural ingredients that have been valued for generations.
Our Story
The Clay Cure was founded from a fascination with the traditional uses of clay and natural minerals in health and personal care. Inspired by centuries of knowledge surrounding the use of clay for cleansing, skincare, and wellbeing, we set out to create a business dedicated to sourcing and supplying the highest quality mineral-rich clays available.
Based in Totnes, Devon, we have spent years researching, sourcing, and educating people about the remarkable use of natural clays and organic ingredients.
Today, The Clay Cure serves thousands of customers seeking natural alternatives for personal care, wellbeing, skincare, oral care, bathing rituals, and animal care.
What We Do
We offer a range of different products and services which has helps us become one of the UK's leading supplies in natural clay-based wellness products.
Specialist Clay Suppliers
We source premium-quality clays from carefully selected deposits around the world, including Bentonite Clay, Montmorillonite Clay, Kaolin Clay, Rhassoul Clay, Zeolite Clinoptilolite, and other mineral-rich earth materials.
Every clay is selected for its purity, mineral composition, and how beneficial it is for wellness, personal care, cosmetic applications.
Natural Wellness Products
Alongside our specialist clay range, we create and supply a growing collection of natural wellness products, including:
- Mineral-rich clays
- Natural deodorants
- Oral care products
- Bath soaks and mineral salts
- Natural soaps
- Body powders
- Activated charcoal products
- Animal wellness products
- Natural supplements
- DIY beauty ingredients
Why Clay?
Clay has been used across cultures for centuries and remains one of nature's most versatile materials.
We believe clay deserves recognition as more than just an ingredient. It is a natural resource with applications across skincare, personal care, bathing, oral care, animal care, and natural wellness.
Our mission is to help restore awareness of clay's importance by making high-quality, responsibly sourced clay products for everyday use.
Our Commitment to Quality
Quality is at the heart of everything we do.
We carefully source our ingredients from trusted suppliers and prioritise:
- Purity and authenticity
- Minimal processing
- Responsible sourcing
- Ingredient transparency
- Small-batch production
- Consistent quality standards
Many of our products are handcrafted right here in Devon using carefully selected natural ingredients and simple processes designed to maximise the use of organic ingredients.
Our Values
The Clay Cure is there to help and support people through whichever stage of the wellness journey they are on, and that is outlined through our core values as well:
Natural First
We believe in using ingredients derived from nature wherever possible and avoiding unnecessary synthetic additives.
Traditional Wisdom
Many of our products are inspired by traditional wellness practices that have stood the test of time and continue to be valued today.
Ethical & Conscious
We are committed to ethical sourcing, cruelty-free products, and environmentally responsible business practices wherever possible.
Education & Empowerment
We want our customers to understand the products they use. Through education and transparency, we help people make informed decisions about their personal wellbeing.
Sustainability Matters
As a business built around natural resources, we recognise the importance of caring for the environment.
Our approach includes:
- Ethical ingredient sourcing
- Recyclable packaging wherever possible
- Cruelty-free products
- Vegan-friendly ranges
- Supporting responsible suppliers
- Reducing unnecessary waste
We continually look for ways to improve our environmental impact while maintaining the quality of our products.
Handmade in Devon
From our base in Totnes, Devon, we supply customers, health stores, manufacturers, and wellness brands across the UK, Europe, and beyond.
What remains unchanged is our commitment to quality and helping people discover the benefits of natural ingredients that have supported wellbeing for generations.
Whether you're purchasing your first bag of clay, exploring natural personal care, or developing your own wellness brand, we're here to support your journey.
Our Mission
To elevate clay from a forgotten natural ingredient to a primary ingredients used in health, personal care, and wellbeing.
By combining traditional knowledge, high-quality ingredients, and practical expertise, we aim to help people reconnect with the natural resources to support natural wellbeing.