Edward is the founder of Clay Cure, a British natural health and personal care brand dedicated to creating simple, effective products using naturally derived ingredients.
For more than a decade, Edward has worked with businesses specialising in natural health, organic food, sustainability and ethical consumer products. Throughout his career, he has helped develop brands, improve products and build businesses that place quality, transparency and customer trust at the heart of everything they do.
His experience spans marketing, business development, product innovation and operational improvement, working with organisations including Riverford Organic Farmers, Earth.Food.Love (the UK's first zero-waste shop), ReRooted Organic and other businesses focused on natural and sustainable living. These roles gave him first-hand insight into sourcing quality ingredients, understanding consumer expectations and building brands with integrity.
Clay Cure was created from a belief that natural health products should be uncomplicated, effective and made with carefully selected ingredients that people can genuinely trust. Rather than chasing trends or making exaggerated claims, Edward believes in offering products that are chosen for their quality, purity and traditional use, supported by clear information so customers can make informed decisions.
Today, Edward remains closely involved in every aspect of Clay Cure, from selecting suppliers and developing the product range to overseeing customer experience and educational content. His goal is to build one of the UK's most trusted natural health brands by combining traditional ingredients with modern quality standards, honest advice and exceptional customer service.
At the heart of Clay Cure is a simple philosophy: when you use high-quality natural ingredients, source them responsibly and treat customers with honesty and respect, you create products people can return to with confidence.
